Who we are

Welcome to Concha Bella, where ocean treasures become timeless jewelry. My connection to the sea is profound — when I close my eyes, I don’t just see the ocean; I feel its life and energy. The beach is my happy place, where I feel most at home.

Since I could, I’ve brought my son to the beach. Ohio had no salty shores so I found myself bewildered looking through my infant’s fresh eyes at the rolling waves of the Puget Sound. Now, at 2 years old, he wakes up eager to shout “tidepool!” as we explore, hunting for “crabbies” and marveling at the beauty of the Salish Sea. The beach is more than a destination; a place where our family comes together and will always be home.

Concha Bella was born from this deep connection to the ocean. The shells I use from the Puget Sound are nature’s masterpieces, far surpassing any man-made creation. My mission is to showcase their beauty and preserve the story they tell. The tides brought them to me, and now I’m sharing them with you — unique pieces that capture the sea’s endless wonder.

~Ireland Reed Owner and Founder of Concha Bella